HIVSA / Greater Johannesburg
CTAOP provided lead funding and continues as the primary funder for HIVSA’s innovative project CHOMA, a mobile phone “magazine” targeting young women and girls throughout South Africa. CHOMA provides these young people with interactive and relevant sexual and reproductive health information through the use of social media and mobile phones.
Why they are innovative
This project has the potential to reach the entire country and addresses issues of stigma, confidentiality, and anonymity by using a mobile phone platform. Content is dynamic and adapts to the changing adolescent landscape, while providing a safe space for young people to get correct information, link to services, and connect to peers.